Adapt the following set of questions to your specific organisation’s context and goals during this self-guided workshop, to lead you through an internal process of getting the best out of your digital storytelling.

With thanks to Jenny Reina for creating this article as part of our Okta digital support programme.

Purpose and Audience

•  What is the primary goal of our digital storytelling efforts, and who is our target audience?

• How can we tailor our digital stories to resonate with our audience’s interests and concerns?

Useful links

Tips for creating audience-focussed content

2. Story Development

• What compelling narratives or experiences do we want to convey through digital storytelling?

• How can we infuse our stories with authenticity and emotion to make a lasting impact?

Useful links

Storytelling tips for charities - Whether its about how you began, or sharing how you're making a difference, every charity has a story. We've put together ten practical tips you can use to tell yours.

How to put storytelling at the heart of fundraising

3. Original Stories

• What strategies do we have for sourcing and identifying original stories?

• What tools and techniques are available for story gathering and collation?

Useful links

Consent best practices for storytelling, Charity Digital

Guide to choosing a CRM system - Heritage Digital Academy

4. Media Selection

• Which digital media formats (videos, images, blogs, etc.) best suit our storytelling objectives?

• How can we ensure diversity in our media to engage a broader audience?

Useful links

How to put storytelling at the heart of fundraising, Charity Digital

5. Accessibility and Inclusivity

•  Have we considered accessibility features to ensure our digital stories are inclusive to all audiences?

• How can we represent diverse perspectives and voices in our digital narratives.

Useful links

Guide to accessible social media - An RNIB introduction to the most popular social media platforms, how accessible they are for blind and partially sighted people and where to go for more help.

Digital tools to make your charity more inclusive, Charity Digital

6. Platform Strategy

• Which digital platforms are most effective for reaching our target audience?

• How can we optimise our content for different platforms while maintaining a cohesive narrative?

Useful links

Social Media for Charities: the Guide to Getting Started, Just Giving

How to put storytelling at the heart of fundraising, Charity Digital

7. Interactivity and Engagement

•  How can we incorporate interactive elements to enhance user engagement with our digital stories?

• Are there opportunities for audience participation or user-generated content?

Useful links

Five forms of user-generated content, looking at the innovative ways supporters, frontline staff and beneficiaries can help charities to create engaging content - Charity Digital

How to put storytelling at the heart of fundraising, looking at how charities can use skills to tell stories, generate empathy, promote their mission, demonstrate impact, and, ultimately, improve fundraising

End of the road for influencers? - looking at why charities may want to rethink their use of social media influencers in their marketing

8. Metrics and Evaluation

• What key performance indicators (KPIs) should we track to measure the success of our digital storytelling?

• How can we gather feedback from our audience to continuously improve our storytelling approach?

Useful links

Telling the story of your social media success, Media Trust. Discover the importance of measuring social media success and gain practical tools to showcase your achievements.

9. Consistency and Branding

• How can we maintain a consistent brand voice and message across various digital storytelling efforts?

• Are there specific visual or narrative elements that should be consistently applied for brand recognition?

Useful links

Building the perfect brand guidelines in 2023, Charity Digital

10. Collaboration and Partnerships

• Are there opportunities to collaborate with other organisations, storytellers or influencers to amplify our digital impact?

• How can partnerships enhance the authenticity and reach of our digital narratives?

Useful links

End of the road for influencers?, Charity Digital - We look at why charities may want to rethink their use of social media influencers in their marketing

11. Adaptability and Innovation

• How can we stay current with digital storytelling trends and technologies?

• Are there innovative approaches or emerging platforms that could elevate our storytelling strategy?

Useful links

The top social media trends for 2024 - Charity Digital - We track the social media trends set to define 2024, including the growing popularity of short-form content, the rise of eco-conscious users, the inevitability of artificial intelligence, and so much more